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Believe it or not, not every consumer utilizes Facebook, or Twitter or Instagram. But everybody nowadays uses Google. The fact is, extremely few web designers use SEO-best practices to website design. SEO is a bit technical, and the last thing a web style business desires (typically) is to be responsible for lead generation.
Will Your New Website Be a Pre-made Design Template or Theme? The vast majority of web designers in Kansas City sell pre-made Word, Press styles that are then a little customized for your service. Free and low cost templates are implied to sell to the mass market on the cheap. Although lots of templates look great and have nice features out of the box, they are not Google-friendly and almost never have best-practices coding.
Here's how it works: the web design business buys a pre-made Word, Press theme for $50 and after that re-sells it to you (with some tweaking) for $3,000 or $5,000+. This is the way the game is played. It's okay for a website style business to use styles, as long as they upfront about it and as long as you know that a pre-made site will never have the SEO or profitable capacity as customized site that was developed for your business from the ground up.
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This is a method agencies like to make you a "sticky" customer (i. e. hard to leave), and in the worst cases they can hold your site hostage or simply plain disappear. I Found This Interesting must develop you a site on an open source Content Management System ("CMS" ideally Word, Press) that you own outright.

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This is actually a larger concern that you realize due to the fact that it's so typical for web designers to try to "sink their hooks" into your company so they can nickel-and-dime costs from you for eternity. However, it is very common for web designers to charge a regular monthly upkeep cost, however most of the times these website upkeep charges should be less than $99/mo (unless your web design company will also be provide continuous marketing services).